DIY Marketing

a jam-packed workshop on how to get more visible on the cheap and free side of things

Attention fellow artists, instructors, healing arts practitioners, solo-preneurs & creatives

I’ve spent a great deal of time and a lot of money figuring out how to set myself up online and market my services and skills.
It wasn’t easy or fast.
I wish I’d had someone sit me down and share what I’m offering you:

A live, fast-paced, comprehensive overview of all the options for DIY Marketing
(plus access to a thorough online resource library)

We’ll  go over ALL the basics that you might need to know, want to know, have no idea you needed to know, and more, in order to be able to:

Be found online:

  • by setting up a good-looking DIY website (cheap or free)
  • by writing copy for your website that explains who you are and what you do
  • by setting up a newsletter list
  • by making an easy to access contact form and professional e-mail address
  • by using social media effectively (ie: facebook &/or instagram &/or linkedIN)

Show up online:

  • by creating and implementing a marketing plan for in-person and online connection that don’t break the bank or your heart
  • by creating a cohesive DIY ‘brand’ and using it to:
  • create your own graphics for free (and with ease)
  • using excellent (and copyright infringement & $$ free) imagery, sourced online
  • taking decent photos of yourself and your work (there are some easy hacks)

Find your ideal customers/clients/students online:

  • by building community around your work
  • using facebook groups and Instagram effectively
  • by networking (including networking for introverts)

Teach online:

  • by offering classes and/or workshops via videocall platforms

Get paid online:

  • by receiving payment/using PayPal buttons and invoices (or Square, Stripe and other options)
  • by creating simple and easy ecourses (if desired)

Be inspired by how others show up online:

  • by accessing case studies (in the googledoc resource library) of amazing instagram creators and healers (dancers, visual artists, poets, etc) that have built followings and careers out of their consistent, considered yet also carefree offerings on social media

Produce your own media online:

  • by podcasting (if that’s your thing – and it’s mine, so I have all the DIY info you’ll need)
  • by using youtube/video

Pitch yourself online:

  • by creating a media kit and identifying podcasts/publications/community leaders who might like to feature you, and pitching yourself and your work to them
  • by using my personal media kit as an example, plus my insight from running a podcast for 6+ years and administering and marketing for artists at the Caetani Centre’s Artist-in-Residence program

I just wanted to tell you how amazing the workshop was. Seriously! For the amount of information and resources you gave us and for such a solid amount of time, for that price?! Honestly, I think that out of all the various workshops and retreats I have attended, that was by far the most value for the cost. Totally, totally, totally worth it.

All of your suggestions were practical, and easy, and low-cost, and motivating most of all… for once I feel like it’s not only possible for me to get a handle on this, but that I might even (shock and awe) have a chance of being successful once I do it.

It’s easy to get bogged down and overwhelmed with a lot of information but your approach was so uplifting and casual.

Not to mention I love listening to your voice, you’re very warm and soothing!

Marissa Brown

Sexual Health Educator

You’ll get a super comprehensive overview of the various options and starting points for DIY online marketing

I must say how impressed I was by your very informative videocall workshop.

Whew!! You did a ton of work putting it together, and tons and tons of hours in getting, using, and evaluating the resources and sites that you offered!

The reinforcement of simplicity and consistency was the biggest takeaway.

Norman Holler

Rolfing® Structural Integration Practitioner

Because the internet is brilliant.
Yet, it’s also hard to find the best information when you’re limited by time and/or money and/or knowing which of all the resources out there are actually useful, let alone which are ethical, so you can market without feeling Icky All Over.
This is a jam-packed workshop.
You’ll get access to all the foundational DIY Marketing info I’ve got, so you can then decide what is most essential (hint: it’s a website, newsletter list and personal clarity.)
This workshop is designed so you can return to the resource library (on Google Drive) afterwards to plan your next steps (for thriving, of course) and start taking your step-by-step actions.

You’ll leave the workshop with:

  • a solid knowledge base about what’s important, useful and helpful (for you and your goals) and what is nonsense and worth avoiding.
  • access to the googledoc resource library, full of useful links, next steps and case studies.

I guarantee this will save you hours and hours of scouring the internet, and, most likely, hundreds – if not thousands of dollars – wasted on courses that promise big results and under-deliver on information and results.

DIY Marketing has been offered at and through these institutions:

Okanagan College’s Vernon, Salmon Arm and Revelstoke Campuses
Caetani Cultural Centre
Yukon Government Arts Branch

I teach DIY Marketing once a year.

  • Priced on an accessible sliding scale between $75 – $300 USD (click the ‘sign up now’ button then scroll down to see the ‘choose your own price’ option).
  • If you can’t come live, sign up anyways. You can access the workshop call recordings and learn that way.
  • Closed captioning provide.

Workshop schedule:

Friday April 26th, 10am-12:30pm Pacific Time

  • we cover the basics of DIY marketing and how to cultivate personal clarity about what you’re doing
  • case studies of very successful artists, creatives and healers online

Saturday April 27th, 10am-12:30pm Pacific Time

  • we continue to cover aspects of DIY marketing and explore more case studies.
  • we do a screenshare tour of the Google Drive resource library and how to use it

Note: the order in which I teach Day 1 and Day 2 is subject to change.


Saturday May 4th, 10am-12pm Pacific Time

  • in which you come with questions, challenges and next steps, having had time to integrate the information and start implementing it in your goals and current/future business

Closed captioning and call recordings are provided.

How does the sliding scale pricing work?

It’s a sliding scale based on financial need. If you’re not stretched financially, please pay the regular rate (full price) of $300 USD.

If you’re extremely stretched financially, and all of your resources are just paying the essentials (shelter, food, phone, internet, transportation, childcare) then pay at the bottom end of the scale ($75 USD).

If you’re somewhere in the middle, pay an amount somewhere from the middle to the top of the scale.

Helpful self-assessment note: if you can afford to go on a holiday, and/or own your own home, and/or share expenses with a partner, and/or have a steady job with benefits etc., you likely qualify for the highest rate.

Just click the ‘sign up now’ button, then scroll down to see the ‘choose your price’ option.

Who is Janelle?


My name is Janelle Hardy and I’m a born and raised Yukoner (34 years) as well as a published writer with a BA in Anthropology, an MA in Dance and a Diploma in Hellerwork Structural Integration.

As happens when you’re a creative eclectic person, and a solo parent who really needs to pay the bills, I’ve worked many complementary jobs:

  • Research Assistant at Yukon Archives
  • Arts Fund Administrator at Yukon Government
  • arts admin for all sorts of arts and culture non-profits
  • project manager/assessor/admin/marketer for two artist-in-residence programs in BC
  • teacher and teaching assistant at Yukon College, York University
  • self-employed doing hands-on bodywork
  • entrepreneur teaching creative writing and healing workshops online and in person

I’m also a visual artist (painting – you can see my 100 portrait project here) with a variety of self-produced and group art shows (including at Yukon Arts Centre Public Gallery & Headbones Gallery.)

As a self-employed healing arts practitioner, creator and teacher I’ve gone down the rabbit hole of learning how to present myself and market myself in-person AND online.

What this means for you is that I’ve got an uncommon skillset – I’ve worked in arts and culture admin for government, non-profits and myself.

I’ve done marketing for myself as a self-employed bodyworker, artist and course creator, and I’ve also done the same for non-profits.

I’ve worked in the healing arts fields.

I’ve spent thousands of dollars and a lot of time learning how to do this online in the ‘new’ attention economy, and I’ve figured out how to market without exhausting myself as an introvert and highly sensitive person.

I’ve built several websites and written many sales pages, such as:

Because of this, I listen deeply, ask useful questions, see patterns, draw threads together, point you in the right direction resources-wise, and support you to get started on your own creative self-employed dreams.

I’m not in the business of teaching marketing. I greatly enjoy the work I’ve created in the world. However, many of my students and clients also do creative and healing work in the world, and don’t know how to get it out there and thrive.

So I created this workshop because I enjoy teaching and I wish I’d had this sort of support when I was clueless, in the beginner stages, as a healing practitioner, educator and creative.

For that reason, I price the workshop quite low. I’m quite happy to offer this workshop intermittently, and stick with my own creations otherwise.

Most importantly – I have a wealth of resources for all of your next steps after the workshop – in my comprehensive online resource library, which I’m constantly adding to and updating.

Frequently Asked Questions

Cancellation/Refund Policy
There are no refunds for this workshop. However, you can always give the spot to another person, or apply the fee as a credit to a later workshop (if you notify me in advance of this workshop).
What do I need?

Internet access.

Zoom (for the videocall classes.) This is free for you. You’ll just need to download the app to your computer/ipad/smartphone.

After you sign up, you’ll receive an e-mail with the videocall link. To install Zoom you can simply click the link and you’ll be prompted to take the steps to install it on your device.

It usually takes less than 5 minutes.

Give yourself time to do so in advance of the workshop.


How are you qualified to do this work?

I’ve spent 8+ years learning online marketing, and implementing those skills to great success.

I’ve spent plenty of time and money, in:

  • improving the presence of my in-person healing arts practice
  • setting up to sell art online
  • running more than one artist-in-residence program
  • then finally transitioning all of my online marketing efforts towards my online courses (transformational memoir-writing)

I’m interested in teaching this workshop (and providing worksheets and my comprehensive resource library) so it can alleviate some of your frustration and overwhelm – all the things I felt as I was learning.